History:
Jola Venture began as the idea of a Cameroonian who came to the United States and saw the potential for social and financial impact in bringing knowledge and technology to farmers in Cameroon.
Our CEO, Roland Fomundam, grew up around farms in Bamenda, North West Cameroon, but travelled to Northeastern University for secondary education. In Cameroon, most farmers (especially women) are employed through the informal sector where they supply their finished produce to wholesalers who, in turn, export to neighboring and foreign countries at about 80% gross margin profits. Roland witnessed his own aunt being exploited by this market system.
Our Principle Investigator and academic advisor, Dr. William Tiga Tita, began a micro financing program in his hometown in Cameroon, and saw to its successful operation for four years, but noticed a glass ceiling affecting its progress. After the first year of operations, they realized a return of over 42%, with 53% during the second year, and 58% the third year. The increase in production came at a price – farmers had to sell at pitiful prices due to lack of preservation technology. Farmers are able to increase production with micro loans, but have no way of accessing regular markets in which to sell their goods.
Roland sought the help of Northeastern’s mechanical engineering department and found a solution a solar food dehydrator called the Solpod